U.S. Cyber Trust Mark program to launch in 2025
Marco Huels
▶January 7, 2025
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The Rundown: The U.S. Cyber Trust Mark, a voluntary cybersecurity labeling program for internet-connected devices, will officially launch this year, enabling consumers to make more informed security decisions about products like smart speakers, cameras, and routers.
The Context:
- Announced in 2023, the program aims to raise cybersecurity standards for consumer devices, inspired by the “Energy Star” model.
- Products will display a QR code linking to detailed security info, including update policies and default password strength.
- Companies can soon submit devices for certification, with labeled products expected on shelves in 2025.
- Standards, developed by NIST, focus on robust passwords, data protection, and automatic updates. Phase two will target security improvements for small office/home office routers, a frequent target for hackers.
Why it Matters: As smart devices proliferate, cybersecurity risks grow. The Cyber Trust Mark empowers consumers to prioritize security and incentivizes manufacturers to enhance device protection. By requiring government use of certified products by 2027, the program aims to set a new standard, improving safety for consumers and businesses alike.
